What can I do for you?
I studied Marketing and Graphic Design, graduated in 2000 from the Communications Academy in Kassel, Germany and have worked in the Marketing field ever since.
Marketing is a Mix of several ingredients which serve the purpose of promoting a brand or product’s Unique Selling Points (USP) — those that differentiate it from it’s competitors.
In the 1960´s E. Jerome McCarthy created — what is still used around the world today — the 4 P´s of Marketing:
Product, Price, Place and Promotion
Let’s say you come up with an idea for a product you want your business to sell.
You need to know your target group.
Male or Female?
How old are they?
Where do they live?
Where do they shop?
Where do they work?
The list is endless and the more you know, the better your Marketing will be.