What can I do for you?

I stud­ied Mar­ket­ing and Graph­ic Design, grad­u­at­ed in 2000 from the Com­mu­ni­ca­tions Acad­e­my in Kas­sel, Ger­many and have worked in the Mar­ket­ing field ever since.

Mar­ket­ing is a Mix of sev­er­al ingre­di­ents which serve the pur­pose of pro­mot­ing a brand or product’s Unique Sell­ing Points (USP) — those that dif­fer­en­ti­ate it from it’s com­peti­tors.
In the 1960´s E. Jerome McCarthy cre­at­ed — what is still used around the world today — the 4 P´s of  Mar­ket­ing:
Prod­uct, Price, Place and Pro­mo­tion

Product

Let’s say you come up with an idea for a prod­uct you want your busi­ness to sell.
What’s next?
You need to know your tar­get group.

Male or Female?
How old are they?
Where do they live?
Where do they shop?
Where do they work?

The list is end­less and the more you know, the bet­ter your Mar­ket­ing will be.